All Episodes
Displaying 41 - 60 of 171 in total
How To Be Safe On YouTube
With both personal safety and brand safety, you've got to understand the YouTube platform, its safety features, and the best way to manage it all. Today we'll give you...
How To Grow Your Own Community Off YouTube
To really grow the business you're generating from YouTube, you're going to have to get your viewers into an off-YouTube community of some sort, like a Facebook group,...
YouTube Viewers vs. Customers
Is a viewer the same thing as a customer in your YouTube channel? It could be but what is most important for brands and businesses to focus and hone in on is who the i...
How to be Relatable to Your YouTube Viewers
Businesses are not doing a great job at being relatable with the viewer in their YouTube videos. Whether it is not looking at the camera directly or not facing forward...
YouTube Videos We'd Like To See From These Brands
We've decided to tell these brands how to make YouTube videos. They didn't ask us, but we told them anyway. HOSTS: The Video Marketing Value Podcast is hosted by:des...
How To Keep YouTube Viewers Coming Back
What makes viewers keep coming back to your channel? Is it all about subscribers, or thumbnail clicks? Or are there other ways to get return viewers? Dane and Gwen go ...
YouTube Shorts Controversy And Business Strategy
How do YouTube shorts figure for your business? Is it something you should dip your toes into and what approach should you have. Shelly, Gwen and Dane give you the bes...
Not All YouTube Views Are Created Equal
What kind of views do you want for your channel? It is easy to get a million views but what about reaching the right type of viewer. Shelly, Gwen and Dane go over how ...
How Amazon Video Will Destroy YouTube (Maybe)
Amazon Video is making huge moves into shoppable video, and Shelly Saves The Day is telling us how she's making it happen as a creator on the platform. HOSTS: The Vi...
What’s The Goal of Your YouTube Channel [For Business]?
Let's stop a second and just ask, why are you doing a YouTube channel for your business at all? What's the goal? If you don't know the goal, you can't accomplish that ...
How To Choose Great YouTube Topics
Uploading videos to your YouTube business channel is the easy part. The hard part is choosing which topics to make videos about. We take a look at how you choose which...
How People Watch YouTube For Business
How someone watches your YouTube business videos depends, in some part on what device they're using to watch them. So if someone is watching on a phone (mobile), they ...
What Video Wins
So - how do you tell if a business’s video did a good job or not? Subscribers? watch time, views, drove more leads? Influencer video drove more general business? Email...
How To Start a New YouTube Channel for Your Business
What if you were suddenly put in charge of the YouTube channel for your business on Monday with no experience, and told you needed to have your YouTube channel online ...
YouTube Call-To-Actions
What should you ask your viewers to do in a YouTube video? In marketing we call this the “call-to-action.” Should you ask viewers to like, subscribe, comment, download...
YouTube Stories vs. Education
We break down the differences between emphasizing stories vs. education in YouTube videos for business. What types of storytelling are there? How can companies use the...
How To Do Shoppable Videos Best
We take a look at shoppable videos: What are they? Which platforms are doing them best? How can you do them? Dane and Gwen, with special co-host Shelly share their exp...
How To Do YouTube Comments Better
YouTube comments can really make your channel become a two-way conversation between you and your viewers. Dane and Gwen go through the different ways you can use comme...
YouTube Influencer Marketing ROI
As a business, you know that influencer marketing on YouTube can be extremely valuable in getting the word out to potential customers. But how do you choose which YouT...
Thumbnail Faces That Get Clicks
If you're like a lot of creators, when you shooting your videos, you've got to make sure you take some still images to use in your thumbnails, too. Dane has his client...